United Beauty

"Picture Yourself" Campaign

Admittedly inspired by the Instagram ready frame in Paseo de Doña Blanca (The Pink Street of Puerto Plata), the "Picture Yourself" pink frame I conceived has become a mainstay in United Beauty's communications. Primarily intended as a prop to showcase customers' store visits on social media, it serves several purposes as a marketing campaign:

• Pretty as a Picture - The original tagline combined with the iconic pink frame highlights each subject's beauty within the context of United Beauty (posting the pic on their social media profile entitles them to a discount). It's also utilized on the back of thank you postcards, with a faux adhesive mirror in the frame, provided with all online orders.
• Picture Yourself With United Beauty - With multiple potential meanings, this variation has been used to inspire prospective customers and employees to envision themselves shopping with or working for the company.
• Picture Yourself With Exclusive Discounts - Used primarily for in-store signage, this version features a QR code within the frame which links to Beauty Club, United Beauty's rewards program, to encourage membership and extend special offers.
• Picture Yourself With A Holiday Makeover - The title of a promotion and subject line of the corresponding email that received the 3rd highest open rate, 59.61%.