Sprouts Farmers Market

Digital Ads

With over 400 locations across 25 states and growing, Sprouts is a big grocery store chain with a small, farmers market feel. In its busy creative department, partnering with brand and merchandising teams, I craft digital/web weekly and monthly product and promotional customer communications.

During COVID, Sprouts ended printing traditional circulars and fully transitioned to digital. Its customers followed suit, and now it has become the primary marketing channel. As Digital Designer, I lay out and design assets using a shared, internal platform to assemble advertisements in Adobe InDesign in collaboration with copywriters, stakeholders and marketing-at-large.